Savvy rebrands as Eyeona to help retailers fight Amazon
Originally posted on Gigaom:
The first wave of shopping apps have largely been aimed at helping consumers find deals, often at the cost of brick-and-mortar retailers. In many cases, the big winner has been Amazon (s amzn), which managed to siphon off sales from retail stores, which can act like showrooms for consumers who end up buying online.
But a Bay Area start-up is looking to come to the aid of retailers while still giving consumers a good deal and a reason to keep shopping in-store. Pricetector, which launched a beta price adjustment app and website called Savvy.com in November, is rebranding the company and service under the name Eyeona, as it looks to become an even more useful tool to both consumers and retailers. It also announced that it bought up SavvyCircle, a another shopping service which it will use to add more wish list and price notification features to its product.
Eyeona, based in Los Gatos, Calif., takes its names from the idea that consumers like to keep an “eye on a” product, whether it’s something they want to buy in the future or something they’ve bought in the past and want to make sure they got the best deal on. The service, under the name Savvy.com, has gotten the most notice for its ability to do price adjustments for consumers, helping alert them when a product they recently bought from a supported retailer has lowered the price and will offer price adjustments.