iPhone and His Friends

Savvy rebrands as Eyeona to help retailers fight Amazon

Posted on: 24/02/2012


The first wave of shopping apps have largely been aimed at helping consumers find deals, often at the cost of brick-and-mortar retailers. In many cases, the big winner has been Amazon (s amzn), which managed to siphon off sales from retail stores, which can act like showrooms for consumers who end up buying online.

But a Bay Area start-up is looking to come to the aid of retailers while still giving consumers a good deal and a reason to keep shopping in-store. Pricetector, which launched a beta price adjustment app and website called Savvy.com in November, is rebranding the company and service under the name Eyeona, as it looks to become an even more useful tool to both consumers and retailers. It also announced that it bought up SavvyCircle, a another shopping service which it will use to add more wish list and price notification features to its…

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